Testimonials – Why are they so hard to get?
So you just nailed a brilliant session, everyone said it was the best thing they’ve ever experienced, the client raves about you in front of the adoring crowd who gives you a standing ovation, and then you email and ask for a testimonial and don’t get one. We’ve all had that sinking feeling. So what went wrong?
First of all, once the session is finished, so are you. People quickly get back to doing what they get paid to do, and promoting your business is not one of them. Secondly, they are aware of what you’re going to use it for, and don’t (necessarily) want people calling them to ask for further details and be a reference for you. NB More time wasting. And finally, people don’t see the value in providing testimonials anymore. What with You Tube, Facebook, and Instagram, people would rather see what you do than hear about it from, let’s face it, someone who is going to say it was “the best thing they have ever experienced”.
What we should be focusing on is how to leverage clients who you’ve just had a successful interaction with.
Here are 5 tips to help you leverage clients:
1. Get a video- If a picture is worth a thousand words, then a video is a book. If the client is genuinely pleased with you, then take them to one side and ask if they would just say a thirty-second grab into your mobile phone. It’s not always what they say, but how they say it, that is worth the effort.
2. Get pictures- There is a camera taking photos everywhere nowadays, so why not use yours to capture that moment at the end. Respectfully ask if you can take a selfie with one or two people, or better still the group if it’s not too large. Tell them that you’ll send them a copy. Can you see who’s controlling the situation here?
3. Reference their company logo on your website-In many cases a company’s logo is as easily recognizable as their name, so why not put some of them on your website. This links your brand to theirs while enhancing your reputation … which is your brand by the way. Have a look at this website down the bottom, and the forward and back arrows as an example. http://www.holisticservices.com.au
4. Put them into your Killer BIO-Your Killer BIO(s) should be updated every twelve months at a minimum. This gives you the chance to mention the clients you’ve worked with recently, and be able to talk about them in your upcoming presentations.
5. Keep a list of similar clients- I was recently asked by a client “Which other companies just like ours had I worked for?” I told them that I would go back to them once I had checked my client list. Once I had, I could not only tell them the client’s name(s), but the dates that I did a gig for them if it’s relevant, along with some feedback from them. This feedback was short word grabs that I had noted from the CEO or other significant person.
If you have any further questions regarding testimonials, then please feel free to email me at email@example.com at any time. Any recommendations for future topics are also appreciated.
Merv Neal is a Laughter Yoga Master Trainer and the CEO of Laughter Yoga Australia and New Zealand. He has successfully owned and operated his own businesses for more than 42 years. He has created a Laughter Yoga Business Training Program, as well as the Business Mentors and Coaches Program, to help others to take Laughter Yoga to commercial organizations, and/or to create a Laughter Yoga business of their own. More information can be found at http://www.laughteryogaaustralia.org or http://www.mervneal.com