Being interviewed is as easy as ABC At some stage you’ll be asked for an interview, either in print format (newspaper, magazine, or blog), radio or podcast, or TV or a webinar. In every case it’s a GRRREAT opportunity so it’s important that you get it right. But it’s also a little scary knowing that…
So you just nailed a brilliant session, everyone said it was the best thing they’ve ever experienced, the client raves about you in front of the adoring crowd who gives you a standing ovation, and then you email and ask for a testimonial and don’t get one. We’ve all had that sinking feeling. So what went wrong?
The word strategy means “to trick or deceive the enemy”. It’s an old military term that I learned in my six years serving in the Royal Australian Air Force. So how does this relate to business? If you don’t have a clearly defined business strategy, then you risk failure at the hands of the enemy, aka the competition.
An elevator speech is never delivered in an elevator. Its origin is in the concept, that if you got into an elevator and somebody asked you what you do, you have 30 seconds between the ground and the top floor to tell them. The skill is not in the delivery of “one” Elevator Speech, but the ability to have “many of them”, ready to go, when required.
Back to List Self Promotion – It’s subtle, subliminal, and sneaky! On a recent Facebook post there was mention that “There is a fine line between self promotion and advertising”. No, there isn’t. They are the same, except self-promotion is subtle, subliminal, and sneaky! The main difference is that one is direct marketing, and the…
People will often say to me that all of their work comes from “word of mouth”. What they’re actually saying to me is “I don’t know” or “I don’t measure my marketing properly”. It’s really important to know where your source of leads comes from, so read on to find out why.
My online dictionary defines a “Relationship” as “An emotional and loving association between two people”. So when we talk about our relationships with our customers, we can’t possible talk about a “loving association” … or can we?
With the increasing popularity of laughter as a commercial offering, there is an increase in new players in the market. Different organizations and suppliers are out there making the most of this opportunity surge, and offering a variety of training and money-making ventures to us. So how do you know which ones are good and which ones are bad?
For the last decade I’ve been employed by our Victorian State Government to run workshops to assist people to develop a business. It’s been fulfilling in many ways and helps me to understand why some businesses succeed and others fail.
There are many reasons to run a FREE Laughter Club. It’s a way of giving back to the community, it improves your presentation skills, it’s where you create and identify new laughs, and it’s where you can make new friends. But can it also make you money? The answer is quite simply yes!